Parrot Chocolatiers
Putting the squawk in squawklet
Join our Squawk! At Parrot Chocolatiers, we are committed to producing high quality chocolate, containing the richest flavour.We use 100% fair trade cocoa. We are dedicated to spreading awareness about the working and living conditions in developing countries that harvest cocoa.
Competitors
Brands
SOMA Chocolate and Nestle Canada
Strengths
SOMA chocolate has a very simple and aesthetically pleasing webpage. They are based in Toronto and have a very good reputation for quality chocolate. They may be a main competitor. The sheer size of Nestle and their influence is intimidating and could be seen as a strength. Their already established brand will be hard to compete with on the market
Weaknesses
Nestle's size may come into play as a weakness. Their focus isn't solely on chocolate, leaving other sections of their business to distract them. While size is intimidating, it may distract them from being a direct competitor for chocolate sales in Toronto. SOMA has been around for about 13 years so they haven't been
Logo Inspiration
How the logo shows what the company is about
The wings shows the company's soft side while the circle shows the company's serious side
Why the logo is effective for the brand
The feather really makes people think...Is this brand about freedom? Does this brand want me to fly? Or does this brand just want me to feel the soft brush of a feather on my cheek as I bite into the luxurious flood of chocolate.
How the branding/logo makes us stand out
Who the fuck else uses wings and feathers with a chocolate company?